Searching for 'World Cup' or 'FIFA World Cup' on Google brings up a host of content at the top of the Search results page with up coming matches and details of all the groups at the top of the page:
Google have also changed their logo at the bottom of the Search results page for World Cup Searches. Instead of saying Google, the logo at the bottom of the Search results page now says 'Gooooooooooal!':
Furthermore, Google have customised a number of other Google products such as Google Maps and Google Earth to bring to life World Cup venues and information. Google even sent the Google StreetView cameras into the World Cup 2010 stadiums!
Google always embraces global cultural and sporting events. The World Cup is perhaps the biggest of all so it's no surprise to see Google initiatives around South Africa and World Cup 2010. You can read more about Google's World Cup activity on the Official Google Blog here: http://googleblog.blogspot.com/2010/06/follow-your-football-team-in-south.html
I don't know about you, but I'm getting very excited and can't wait for the World Cup to start!
The 2010 World Cup in 3D!