Sunday, 18 July 2010

'The Social Network' (Facebook movie) full length trailer creating buzz - but will this translate into box office success?

The full length version of the trailer for the Facebook movie 'The Social Network' is now online at Yahoo! Movies:

The film is due for release on 15th October in the UK and is already creating significant buzz online. Sponsored tweets rather than Facebook ads have been used to highlight the trailers and encourage discussion (partly because Facebook won't allow the word 'Facebook' to be used in ad copy.)

Debate has already started about whether the Social Network Facebook movie will be a success, but so far the reaction appears overwhelmingly positive (I like the look of the film too.) Furthermore, earlier this year two HP researchers, Sitaram Asur and Bernardo A. Huberman, published a paper that demonstrated how social media content can be used to predict real-world outcomes (here:

The paper entitled 'Predicting The Future With Social Media' highlighted that 'a simple model built from the rate at which tweets are created about particular topics can outperform market-based predictors.' Movies like Inglorious Basterds and District 9 appear to have benefitted from the 'Twitter Effect', whilst others, notably Bruno, appear to have suffered as a result of Twitter comments.

On this basis I wouldn't bet against 'The Social Network' being a major box office hit!

[NB. According to Mashable the music for the trailer (a cover of the Radiohead song 'Creep') is performed by Belgian girls choir Scala.]

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