Wednesday, 20 October 2010

Toyota Auris Hybrid 3D projection mapping event

To promote the Toyota Auris Hybrid Synergy Drive, a 3D projection mapping event was held in Shoreditch (London) on 22 September 2010. The resulting Toyota Auris film shows the 'story of a car which recycles energy as it drives':

Toyota Auris Hybrid synergy 3D projection mapping video

A lot went into this Toyota Auris 3D event - '7 projectors. 28,000,000 pixels of texture. And 3,670 cups of tea (!)' An official making of video that shows how the 3D projection mapping and the Toyota Auris Hybrid were brought to life can be seen here:

The Making Of The Toyota Auris Hybrid synergy 3D projection mapping event

Another cool piece of 3D projection mapping and an interesting way of bringing the Toyota Auris Hybrid to life!

[Disclaimer - Toyota is a ZenithOptimedia client]


Related posts

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AC/DC projection mapping event at Rochester Castle

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5 comments:

auto body said...

Much of this went to the Toyota Auris 3D concert seven projectors. 28 million pixels of texture. And 3,670 cups of tea. Journal of the making of the video, which shows that the projection of 3D mapping and Toyota Auris Hybrid was a biography

car loans said...

The stunning visuals add motion to the concept.

Spencer Simmons said...

The "Get your Energy Back" campaign is quite appropriate in launching Toyota's hybrid.

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toyota long island said...

The Toyota Auris has a new eco-boost engine that will probably be the legacy model for all similar models in the foreseeable future.

James Shaffer said...

WOW... this 3d projection mapping is quite cool. I also like their "get your energy back" slogan. Good luck to Toyota with this vehicle.. looks like a sweet ride :)