To promote the Toyota Auris Hybrid Synergy Drive, a 3D projection mapping event was held in Shoreditch (London) on 22 September 2010. The resulting Toyota Auris film shows the 'story of a car which recycles energy as it drives':
Toyota Auris Hybrid synergy 3D projection mapping video
A lot went into this Toyota Auris 3D event - '7 projectors. 28,000,000 pixels of texture. And 3,670 cups of tea (!)' An official making of video that shows how the 3D projection mapping and the Toyota Auris Hybrid were brought to life can be seen here:
Another cool piece of 3D projection mapping and an interesting way of bringing the Toyota Auris Hybrid to life!
[Disclaimer - Toyota is a ZenithOptimedia client]
BMW 3D building projections in Singapore
AC/DC projection mapping event at Rochester Castle
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