Lacoste store window at WestfieldThe Lacoste shop window QR code instructs people to 'scan the QR code with your smart phone to play the Lacoste Championship':
It all points to the Lacoste Championship which is a classic bat and ball type arcade game, also accessible through the website at www.lacoste.co.uk. The whole thing is integrated with Facebook / Twitter and at the end of the game players can register for a 15% Lacoste store discount and enter a Lacoste prize draw competition.
The whole thing is designed to complement the Lacoste sponsorship of the ATP Tennis World Tour - though the fact that I learnt about it through classic Owned Media (ie the shop window) is another reminder of the need to maximise all touchpoints for promotion, it's not just about having a Facebook page......
Fendi QR code national press ad
QR codes hitting the mainstream - Pepsi, CSI and more
QR code Twitter book
QR code vending machines
QR code short story competition
QR codes - how they work