Working with British musician James Yuill, Guinness have created an 'electro-folk' rendition of Jingle Bells with Guinness pint glasses as the main instrument! (called 'Jingle Pints' on YouTube.)
Furthermore, Guinness fans across the UK are being encouraged to get together with friends to 'bring Christmas to life' by downloading the instructions and making their own Guinness Jingle Bells Christmas video with the best performances winning a years supply of Guinness.
[Guinness will also be sending Guinness festive philharmonic kits (with Guinness branded baton) to 300,000 fans who have signed up to the Guinness online database.]
Feels like the Christmas season is properly starting!
New Guinness TV ad - Bring It To Life
Guinness and Google Earth partner for Bring It To Life initiative