Rowntree's Randoms QR code posters all over London (except underground)

Rowntree's Randoms are running a poster campaign across London using (seemingly) a huge number of bus stop and underground poster sites. The Rowntree's Randoms ads promote the chance for consumers to 'win £1,084 reward' if they find a sweet in the shape of Randoms character 'Phoney Gnome' inside their packet (the web destination also allows for the entry of a 12 digit pack code for further prize potential.)

Rowntree's Randoms poster execution

The interesting aspect for me is that the Rowntree's Randoms posters have a boldly displayed QR code at the bottom encouraging people to 'scan this code with your QR reader' - though this is not included on the underground posters. (Mobile users who do this are automatically directed to the campaign site at www.rowntrees-randoms.co.uk.)

Rowntree's Randoms poster execution - QR code close up

The Rowntree's Randoms activity is the most prominent campaign I have seen using QR codes on posters, though QR codes seem to be turning up on more poster executions every week - the QR code / call to mobile action seems to be gaining momentum now and may well replace the Facebook / social media addresses that seemed to be used widely last year (though there is potential for a QR code to resolve to a social media destination too.)

Related posts

Lacoste shop window QR codes point to tennis game

Fendi QR code national press ad

QR codes hitting the mainstream - Pepsi, CSI and more

QR code Twitter book

QR code vending machines

QR code short story competition

QR codes - how they work

Like this post?
Then subscribe to regular updates from this blog -
click here to use a Reader or click here to get email updates