The Pepsi social vending system enables any user to send a gift to a friend by selecting a drink and entering the recipient's name, mobile number and a personalized text message. Gifts can be further personalised with a short video recorded right at the machine and the gift is delivered with a system code and instructions to redeem it at any Pepsi social vending machine. When the recipient redeems their gift, they're given the option of either thanking the original sender with a gift of their own or forwarding it to another friend.
The Pepsi social vending machine also has an innovative feature that enables "Random Acts of Refreshment" - the ability to buy a drink for a complete stranger through any other Social Vending system!
Pepsi state that this could let 'a consumer send a symbol of encouragement to a city that's experienced some challenging weather, or a congratulatory beverage to a university that just won a championship.'
The prototype of the Pepsi social vending machine will be shown at the National Automatic Merchandising Association's One Show in Chicago between April 27-29 2011. Another interesting example about how digital / social is weaving its way into society and enhancing every day products.
David Beckham - Diet Pepsi / California Beach