VW Passat have launched a new campaign based on LinkedIn. LinkedUit uses the LinkedIn API to create a Top Trumps type game where players compete against other LinkedIn contacts with LinkedIn data used for scoring.
A video has been uploaded to Vimeo that illustrates the VW Passat LinkedIn / LinkedUit campaign in action:
The VW Passat LinkedIn game can be accessed here: http://www.linkeduit.nl (though as it is a Netherlands campaign the LinkedUit is in Dutch.)
A video has been uploaded to Vimeo that illustrates the VW Passat LinkedIn / LinkedUit campaign in action:
Clever stuff and maybe a sign that more LinkedIn activity of this nature is on the way.
Hat tip: Viral blog
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