Desperate Housewives Lotus Evora product placement

Desperate Housewives aired in the UK tonight with an outrageous / exceptional (you decide) product placement for Lotus Evora. Effectively a 4 minute sales pitch for Lotus was included in the plot of tonight's Desperate Housewives episode. The Lotus Evora section of the show has created significant discussion online (particularly on Lotus forums) and has naturally been posted to YouTube too:


Is the Lotus Evora Desperate Housewives integration an example of what the future holds as more and more product placement restrictions get relaxed and more and more brands try to feature in the 'editorial' rather than the ad break?

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