Billed as an app 'to capture and record unforgettable nights out', if an event is set up through the app, it will then 'collect every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can then be watched and shared online.'
Another example of a brand aiming to be helpful and provide something of use rather than simply a branded content experience.
The Lynx Stream app is available for both Android and iPhone and can be downloaded for free from here: http://www.thelynxeffect.com/lynx-stream
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1 comments:
If this were a good/great idea, would it work w/o a brand getting involved? Could it self-fund? Could it be a kinda 4sq kinda thing? Looks more style than substance to me.
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