In Stockholm, McDonald's have now taken things even further, using a digital billboard as a gaming venue, with passers-by using their mobile phones as game controllers. Winning results in the player receiving a McDonald's coupon which can be redeemed at the nearest restaurant:
Clever stuff and another example of gamification, with the mobile handset taking on the role of game controller.
McDonald's socialise Piccadilly Circus display
McDonald's Augmented Reality Happy Meals
Mini Getaway - Stockholm Augmented Reality mobile game
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