The British Secret Service, MI5, is recruiting. Instead of just running print ads though, they are running print ads that feature a large QR code that drives to the mobile web:
The James Bond / MI5 QR code press recruitment ad is another example of Paid Media being used as a content gateway - it's not just about delivering a message from the ad itself, it's about creating an entry point to further digital content.
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MI5 QR code recruitment ad in the Sunday Times (19/06/11)
The James Bond / MI5 QR code press recruitment ad is another example of Paid Media being used as a content gateway - it's not just about delivering a message from the ad itself, it's about creating an entry point to further digital content.
Related posts
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