Monday, 27 June 2011

Peugeot 'Take The Car' - Touch the Truck re-imagined for the Facebook generation

'Touch the Truck' is a marketing classic - last person left 'touching the truck' wins it.   In Sweden, Peugeot re-imagined this for the digital / Facebook generation, running a virtual 'touch the truck' competition.  Facebook integration, gaming / competitive mechanics and more were built into the Peugeot 'take the car' competition and winners would have a week with the selected car.

More details on the Peugeot 'Take the car' competition are in the case study video below:




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2 comments:

Ben Stump said...
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Anonymous said...

Oh yeah, and your idea was published....when?