'Touch the Truck' is a marketing classic - last person left 'touching the truck' wins it. In Sweden, Peugeot re-imagined this for the digital / Facebook generation, running a virtual 'touch the truck' competition. Facebook integration, gaming / competitive mechanics and more were built into the Peugeot 'take the car' competition and winners would have a week with the selected car.
More details on the Peugeot 'Take the car' competition are in the case study video below:
Related posts
More details on the Peugeot 'Take the car' competition are in the case study video below:
Related posts
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2 comments:
Great idea. Shame they stole it from us: http://web.me.com/stumpandfindlater/Stump_%26_Findlater/The_work/Pages/Peugeot.html
Oh yeah, and your idea was published....when?
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