Monday, 15 August 2011

Ad receptivity on connected devices [infographic and report]

Interesting infographic and report on 'ad receptivity on connected devices' put together by Moxie Interactive. 93% think location-based ads are more useful than standard ads, 92% of users don't want to be taken out of an app to view an ad and 90% will accept ads in exchange for free content.:


I recommend the full report by Simeon Spearman that accompanies this, available from http://bit.ly/PostPC.

[disclaimer: Moxie Interactive is a sister company]

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