Tuesday, 6 September 2011

Twitter hashtag #thisiswhy on Sharp ITV football sponsorship idents

The principle of tagging TV ads with social media addresses has become widespread, primarily with ads being tagged with Facebook addresses, but advertisers such as Europcar, Horrible Bosses and Audi have been experimenting with adding Twitter hashtags to the end of their TV copy too.

Sharp have taken things yet further tonight on the sponsorship idents that they are running around the ITV live football coverage of England vs Wales.  The sponsorship trails feature different people explaining why they support England and the clips include a hashtag #thisiswhy:

Sharp sponsorship idents on ITV football coverage featuring Twitter hashtag #thisiswhy
Sharp sponsorship idents on ITV football coverage featuring Twitter hashtag #thisiswhy

Sharp sponsorship idents on ITV football coverage featuring Twitter hashtag #thisiswhy
The hashtag is designed to prompt related conversation on Twitter, aiming to have Twitter users tweeting and including the tag '#thisiswhy' in their tweets. At the moment there is an interesting mix of Twitter commentary featuring the phrase (from messages of support for England to comments on the quality of the coverage), but it's another example of an advertiser pushing viewers to contribute rather than just hoping they will follow.

See for yourself here: http://twitter.com/#!/search/%23thisiswhy

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1 comment:

Lily@IdriveYourCar said...

I think that Audi would be incredibly smart to start using hashtags on their television ads. For those people who have not yet begun to use Twitter; it will make them curious. For those that already do, they will see that hashtag and be more prone to using it themselves equaling free marketing for Audi.