Monday, 24 October 2011

Bacardi Dragonberry - Rotterdam projection with real time party pictures

For the introduction of new drink Bacardi Dragonberry, on Saturday October 15 2011 Bacardi projected a giant dragon onto the White House on the quay in Rotterdam Gelderland.
Real time photos were then added to the mix, so not only was the Dragon parading on the side of the building, it was also spitting out photos of drinkers who had just been photographed at a bar / cafe nearby!

The Bacardi Dragonberry real time projection video shows more:





This is an interesting quirk on an architectural mapping projection - not just displaying the ad creative, but offering a showcase for real people too.

Hat tip: Krimineel

Related posts

Ralph Lauren 4D architectural projection in London
Toyota Auris 3D projection mapping event
BMW 3D building projections in Singapore
AC/DC projection mapping event at Rochester Castle 

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