Wednesday, 26 October 2011

Google Analytics in real life

Getting people to an e-commerce site is one thing, getting them to buy is another.  Consumers are still faced with hurdles when it comes to online shopping - having to remember login details and passwords, entering strange letters into captchas, negotiating around complicated delivery charges and so on.

Analytics packages can help identify the barriers to conversion and to bring this to life Google Analytics have created a video around what buying a loaf of bread in the real world would be like if e-commerce principles were applied.  It's a bit over the top, but makes the point nicely!

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