CK One - mobile app unlocks moving ads in magazines, on billboards and in stores

CK One's latest poster campaign is promoting a CK One app for both iPhone and Android. Ads are appearing on bus stops across central London and are tagged with a message that encourages people to 'download the app at CKOne.com.'

CK One poster execution at London bus stop
(on Edgware Road near underground station)

CK One poster execution at London bus stop
(on north side of Putney Bridge)

CK One poster execution - close up of mobile call to action

Visiting ckone.com on a mobile phone gives a link to users so that they can download the app:

Android screen grab of ckone.com

Once the app is downloaded the user is able to 'Reveal exclusive video content on magazine, in-store and billboard advertising', 'Find stores, billboards and events' nearby, access further video content and maintain a playlist of unlocked content:

Android screen grab of CK One app opening screen

This is another example of a campaign delivering a self-contained message through traditional media, whilst acting as a gateway to content for the active audience who want to get more involved. In this case mobile is the glue that brings the campaign to life and ties everything together - a sign of things to come?

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Facebook Like button pitchside at England v Ghana!

The Facebook Like button is all over the web, but now it's all over Wembley too........

Tonight the Facebook Like button has appeared on the pitchside digital boards at England v Ghana on ads that promoted the Team England Facebook Page - yet another sign of Facebook taking over the world!

Facebook Like button at Wembley during England v Ghana
(click for larger image)

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Rowntree's Randoms QR code posters all over London (except underground)

Rowntree's Randoms are running a poster campaign across London using (seemingly) a huge number of bus stop and underground poster sites. The Rowntree's Randoms ads promote the chance for consumers to 'win £1,084 reward' if they find a sweet in the shape of Randoms character 'Phoney Gnome' inside their packet (the web destination also allows for the entry of a 12 digit pack code for further prize potential.)

Rowntree's Randoms poster execution

The interesting aspect for me is that the Rowntree's Randoms posters have a boldly displayed QR code at the bottom encouraging people to 'scan this code with your QR reader' - though this is not included on the underground posters. (Mobile users who do this are automatically directed to the campaign site at www.rowntrees-randoms.co.uk.)

Rowntree's Randoms poster execution - QR code close up

The Rowntree's Randoms activity is the most prominent campaign I have seen using QR codes on posters, though QR codes seem to be turning up on more poster executions every week - the QR code / call to mobile action seems to be gaining momentum now and may well replace the Facebook / social media addresses that seemed to be used widely last year (though there is potential for a QR code to resolve to a social media destination too.)

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Mercedes-Benz: F1 TV Commercial - 'Compliments'

Mercedes-Benz have released a cheeky spot for the new F1 season, featuring team drivers Michael Schumacher and Nico Rosberg - and Mika Hakkinen. A nice way of kicking off the new season and a slick execution to bring their involvement to life!



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The Official F1 Live Timing and Track Positioning App 2011 brings the Grand Prix to life

The F1 season has now started and this year the official F1 Live Timing and Track Positioning app has a range of new features and is available from both the Apple itunes App Store and the Android Market.

The F1 Live Timing and Track Positioning app brings comprehensive Grand Prix data and information to app users in real time with over 130 hours of racing action offered. Real time track positions and data stream directly from the track to the app and a fully interactive 3D map gives a view of the entire circuit, complete with driver positions, gaps and pitstops throughout any given lap.

F1 Official Live Timing and Track Position app - track view
App users can even zoom in to follow a specific driver, watch from a favourite corner or zoom out to get a view of the entire lap.

F1 official live timing and track positioning app - favourite driver view
F1 official live timing and track positioning app - favourite corner view
Furthermore, the screen can be split to see the timings / positions alongside the on-map action or can be used to follow the live leaderboard as the race unfolds, follow live text commentary or review the action again and again.

F1 Official Live Timing and Track Position app split screen
The F1 Official Live Timing and Track Position app is not cheap at £19.99, but it has impressive functionality and is a great example of an app built around utility. Gaming apps and apps that offer a self contained experience have done well in the app stores, however the F1 Official Live Timing and Track Position app is a companion to something larger - it enhances the enjoyment of a race for F1 fans (especially those at the track where it can be hard to follow all the unfolding aspects of a race.)

The F1 Official Live Timing and Track Position App 2011 can be downloaded from the iTunes store here.

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The Chatroulette Love Song

Chatroulette was the topic of conversation in early 2010. Its time in the mainstream media headlines was shortlived, but the efforts of Danish efforts have restored it to the limelight.

The Chatroulette Love Song has had a huge amount of coverage in a very short space of time and sees Rune Iversen and Jeppe Vejs with 6 friends, singing / performing live, on a webcam, whilst moving around different rooms!



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Happy 5th Birthday Twitter!

5 years ago today, @jack (Jack Dorsey) sent the first tweet:

The first tweet - @jack, 21st March 2006

The Twitter blog also highlight this early tweet that saw Jack Dorsey inviting co-workers:

Inviting colleagues - @jack, 21st March 2006

Both tweets are still live here and here.

Since then Twitter has grown immeasurably, with around 140 million tweets per day now being posted - with a record of 6939 tweets per second being sent at 4 seconds after midnight in Japan on New Year's Day 2011.

Happy Birthday Twitter!

(follow me on Twitter @nickburcher)

Hat tip: Twitter blog here

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Twitter demographics and statistics vs Facebook demographics and statistics

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Charlie Sheen intern tweet generates 74,040 applications for #TigerBloodIntern!

In the recent chaos around his career, Charlie Sheen decided to join Twitter and broke records as 1 million people became followers of @charliesheen in just 24 hours!

This Twitter presence has allowed Charlie Sheen to push thoughts and comments directly into the public domain. As a result he has been able to maintain a dialogue with fans without having to worry about being misquoted, but Charlie Sheen has also turned to Twitter to recruit an intern.......

At 4.01pm EST on March 7th Charlie Sheen sent out an intern vacancy on TeamSheen:

The link in the tweet directed Twitter users to internships.com, where the job description for the Team Sheen intern read:

"Do you have #TigerBlood? Are you all about #Winning? Can you #PlanBetter than anyone else? If so, we want you on #TeamSheen as our social media #TigerBloodIntern!

This unique internship opportunity will allow a hard-working, self-motivated, creative, resourceful and social media savvy individual to work closely with Charlie Sheen in leveraging his social network. The internship will focus on executing a social media strategy that will build on the success Charlie Sheen has attained in setting the Guinness World Record for the fastest time to reach one million followers on Twitter. The #TigerBloodIntern is expected to be proactive, monitor the day-to-day activities on the major social media platforms, prepare for exciting online projects and increase Charlie’s base of followers.

You will learn how to promote and develop the social media network of Hollywood’s most trending celebrity."

Twitter users were then asked to fill in an application form (Tell Charlie Why You're #WINNING) and in 75 words or less answer the question 'I should be the Social Media Intern because......'

And the results? Internships.com have created an infographic to show what happened - the link in Charlie Sheen's tweet was clicked 95,333 in one hour, across 181 countries and yielded 74,040 applications!


How's that for the power of Tiger Blood / the celebrity power of Twitter?

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The World's Most Typical Person......

Nice animation and more thought provoking stats......



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