BBC animated QR code trailer for The Fades

BBC3 are promoting 'The Fades' using an animated QR code trailer that points directly to the series microsite. This looks great and the whole trailer does a good job of building suspense / anticipation for the forthcoming series:

The Fades BBC3 animated QR code trailer

Hat tip to Roger as usual, source of all QR code wisdom!

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Facebook Timeline - new profile design revealed [VIDEO]

So the big Facebook redesign news coming out of the Facebook f8 conference?  Mark Zuckerberg unveiled the new look Facebook profile called Timeline.

Timeline will greet visitors to your Facebook profile with a large cover photo, allow Facebook users to highlight memorable posts / photos / life events etc and Timeline integrates a 'new class of social apps.'

.......and if you want to see what Timeline will look like, check out the video below:


Available to developers now and rolling out to users over coming weeks, this looks really impressive - can't wait!

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IKEA introduces Nursery for men

Another wacky idea from IKEA that both creates an in-store talking point and Earned Media attention online - a creche for men or as the Australian TV coverage below dubs it, 'Man Land'........




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David Guetta Facebook MP3 downloads using Facebook Credits

David Guetta has built a substantial fan base on Facebook with 23.7m people now Liking the David Guetta Facebook Page.

The David Guetta Facebook Page is used to push information to fans, syndicating the David Guetta Twitter account and highlighting other things of interest for fans (such as Spotify links, new articles etc.)  A new application called 'Nothing But The Beat' has also now been added.

David Guetta's Nothing But The Beat Facebook app allows fans to listen to tracks, Like tracks and also now download them:

David Guetta Facebook Nothing But The Beat app

Payment for the David Guetta downloads can then be made using Facebook Credits (with a second option of Paypal coming soon.)

David Guetta Facebook downloads payable using Facebook credits

App + Facebook Credits sees Facebook become a platform for music sales, with users then able to publicise their new purchase to the rest of their Facebook friends. This is definitely something to keep an eye on, this type of Facebook commerce could be something that takes off quickly........

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Facebook Credits now on sale at Tesco

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Twitter hashtag #thisiswhy on Sharp ITV football sponsorship idents

The principle of tagging TV ads with social media addresses has become widespread, primarily with ads being tagged with Facebook addresses, but advertisers such as Europcar, Horrible Bosses and Audi have been experimenting with adding Twitter hashtags to the end of their TV copy too.

Sharp have taken things yet further tonight on the sponsorship idents that they are running around the ITV live football coverage of England vs Wales.  The sponsorship trails feature different people explaining why they support England and the clips include a hashtag #thisiswhy:

Sharp sponsorship idents on ITV football coverage featuring Twitter hashtag #thisiswhy

Sharp sponsorship idents on ITV football coverage featuring Twitter hashtag #thisiswhy

Sharp sponsorship idents on ITV football coverage featuring Twitter hashtag #thisiswhy

The hashtag is designed to prompt related conversation on Twitter, aiming to have Twitter users tweeting and including the tag '#thisiswhy' in their tweets. At the moment there is an interesting mix of Twitter commentary featuring the phrase (from messages of support for England to comments on the quality of the coverage), but it's another example of an advertiser pushing viewers to contribute rather than just hoping they will follow.

See for yourself here: http://twitter.com/#!/search/%23thisiswhy

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