Heineken social Christmas tree on Facebook and in the real world in Singapore

Heineken has created a 'social Christmas tree!'  

Heineken Social Christmas Tree on Facebook

The Heineken Social Christmas tree is a Facebook app that allows users to select a Christmas message, a style and 16 Facebook friends, with everything then displayed on a sendable Facebook christmas tree graphic.

Heineken have also taken the Heineken social Christmas tree into the real world too.  Between 17th Dec and 26th Dec messages will come alive on an 11 metre tall / 48 LCD screen real world social Christmas tree at Clarke Quay in Singapore.

More information in the video below and you can access the Facebook app at www.socialtree.sg
 

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Lagerhaus blog-up stores e-commerce launch (Sweden)

Swedish home interiors store Lagerhaus has launched an e-commerce offering, but, in advance of the main launch, Lagerhaus launched their e-commerce offering through selected blogs and so called 'blog-up stores.'

The Lagerhaus 'blog-up' stores saw prominent interior design bloggers selling Lagerhaus products through a widget embedded onto their own blogs.  This new twist on the traditional affiliate approach worked well in generating PR coverage / online conversation, charging up the Lagerhaus Facebook Page and kickstarting the official Lagerhaus e-commerce store.  Indeed, the blog-up stores have now become a permanent fixture of the Lagerhaus e-commerce offering:

Lagerhaus sales ecosystem including real world stores, e-commerce and blog-up stores

Full details of the Lagerhaus blog-up store activity can be seen in the video below (though would be interesting to know what the sales return from this activity turned out to be):






Hat tip: Spinning Around / James Gordon-MacIntosh

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