Monday, 20 February 2012

I Am Zlatan - amazing iPad interactive book app [video]

Towards the end of 2011 Swedish football star Zlatan Ibrahimovic released an autobiography and the English translation has now been released as an iPad interactive book app. Billed as a reading experience that has been 'completely re-imagined for touchscreen', I Am Zlatan allows app users to 'dive vertically into the original text with adjacent images, videos and links for further exploration.'

I Am Zlatan - a new kind of reading experience
'The original text of I Am Zlatan is brought to life by:

- 16 scenes: Visual stories highlighting defining moments of the biography, including: the showtime goal in La Manga, the Maradona goal against Breda, the backheel against Italy, the inauguration of Zlatan Court, the backheel at Inter that crowned Zlatan Capocannoniere, the reception at Camp Nou, the goal in El Clásico, the reception at San Siro, the penalty in the Inter–Milan Derby, and more.

- The timeline: Explore the original text re-created as a chronological interactive storyline - Geo stories: Navigate the story geographically on an interactive map or using the GPS of the iPad when traveling

- Stop-motion storytelling: Study the Maradona goal against Breda and Ronaldo's tricks and techniques - Tattoo stories: Scope out Zlatan’s tattoos interactively

- Dialogue storytelling: Re-enact Zlatan's first meeting with Mino Raiola - Memorabilia gallery: A close-up view of some of the boots through the years

- Statistics: The career told in numbers with adjacent images

- Picture gallery: Zlatan's life outside of football

- Personal video introduction by Zlatan Ibrahimovic

- 130 images and 30 videos integrated into each chapter, carefully selected to enhance the original story.

- Unique behind-the-scenes interview with author David Lagercrantz on writing the text with Zlatan Ibrahimovic'

 A concept video showing how the I Am Zlatan Ipad app works is on Vimeo:

Concept video: I Am Zlatan Biography App from Bonnier on Vimeo.

Amazing execution and a good example of how the iPad is not just for reading text, the whole concept of a book / printed publication can be turned on it's head in the face of touchscreen / gesture-based technology!

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