Friday, 17 February 2012

My book: Paid Owned Earned: maximizing marketing returns in a socially connected world [sample chapters]

'Paid Owned Earned: maximizing marketing returns in a socially connected world' is available for pre-order now with an official on sale date of the 3rd March 2012 from real world and online booksellers across the world (see some of the links on the top left.)

The book explores the different aspects of Paid Owned Earned and how everything links together - with the text split into individual chapters around 'Listening', 'Community Management and Content Hubs', 'Content', 'Optimization', 'Seeding and Distribution', 'Broadcast', 'Performance', 'Responding' and 'Measurement.'

Sample editorial can be read (and downloaded from Scribd and Issuu) below:

On Issuu:






On Scribd:




Paid Owned Earned by Nick Burcher


And learn more at www.paidownedearned.com and by Liking PaidOwnedEarned on Facebook and on Twitter @PaidOwnedEarned

Paid Owned Earned


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2 comments:

Tyler Turnbull said...

Congrats, Nick. I'll pick it up for sure. Hope all is well.

Charlotte marketing firm said...

Congratulation! I will get a closer look soon, seems already interesting!