Tuesday, 22 May 2012

My (short) presentation on content at IAA Digital Download 2012

I was recently asked to spend around 10 minutes giving my thoughts on content and Paid Owned Earned to the IAA Digital Download conference in central London.

These are the slides I presented:






These are very topline thoughts, my book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' explores these themes more deeply (Chapter 3 is about Content Hubs and Community Management, Chapter 4 is about creating Content and so on.) Available from Amazon (try the links on the right of this page) and bookshops across the world now!




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2 comments:

Alice Chen said...

Great presentation, Nick. I learned a lot from it. Thanks for the IAA Digital Download.

Geza said...

Very nice presentation! I liked it very much.

Geza from Hungary