Saturday, 24 November 2012

Le Slip Francais - #lasurpriseduchef - underwear, eggs and a hammer...

Silly, surreal and entertaining, this film for French underwear brand le slip francais involves eggs, hammers and underwear.  Titled 'La Surprise du Chef' / 'The Chef's Surprise', it's a break from the category norm and it made me smile.

le slip francais underwear ad
Le Slip Francais underwear ad
...a great illustration that social content does not have to have blockbuster budgets, a good idea can resonate through social channels.


This Le Slip Francais video is another example too of how video content can bypass language issues making content accessible to everyone.

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2 comments:

Joseph said...

Thank you for your nice introduction.

Paul said...

this ad only proves that today's men love powerful women.