Tuesday, 12 February 2013

Die Hard infographics become More Than insurance content marketing

The latest film in the Bruce Willis Die Hard series is about to hit the cinemas and some friendly internet folks have distilled the statistics of various Die Hard into handy infographics (infographic for original Die Hard movie is below, Die Hard 2 infographic is here.)

Die Hard infographic
Die Hard infographic
These Die Hard infographics were entertaining and this has prompted More Than insurance to follow up by making their own Die Hard infographic based on John McClane's activities over the years!

More Than have been able to piggyback the original Die Hard infographics and use their own 'A Good Day to Die Hard' infographic to talk about insurance in an interesting and fun way.  This we see the A Good Day to Die Hard infographic highlight:

- 'cost of personal accident insurance for John McClane'
- 'damage roundup'
- liability for the following claims
- costs for personal liability insurance, car insurance and the total.

More Than A Good Day To Die Hard insurance infographic
More Than / A Good Day To Die Hard insurance infographic
The More Than / A Good Day To Die Hard insurance infographic is great example of how to develop brand related content whilst capitalising on a trend!

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