BMW April Fools Day 2013 - BMW P.R.A.M. [images] #aprilfool

BMW's history of BMW April Fools adverts continues for 2013 - this year BMW have announced the BMW P.R.A.M. (Postnatal Royal Auto Mobile) with the headline 'Your P.R.A.M. Ma'am' [on page 3 of the Daily Telegraph today.]

BMW April Fools Day 2013 - BMW Pram

 The BMW April Fools Day 2013 ad for the Royal BMW Pram then states:

BMW April Fools Day 2013 - BMW Pram ad text

"With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile.)

Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our Efficient Dynamics technology. With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard.

For those who are ‘too posh to push’ this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine). To find out more or book a test drive, contact our Head of Postnatal Innovation at Joe.King@bmw.co.uk or ring 0800 093 6161"

BMW P.R.A.M.

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