|Chase & Status website during Glastonbury performance|
BBC Three have also been using their Twitter account to tweet around their live Glastonbury TV coverage. During the Chase & Status set BBC3 tweeted and encouraged followers to 'Retweet if you're raving it up in your lounge with Chase and Status.' 475 Retweets helped to spread news of their coverage across Twitter...
|BBC Three Chase & Status tweet|
In the absence of officially created social content, Chase & Status harness fan content to drive comment / amplify related conversations, whilst BBC Three have been using Twitter throughout Glastonbury to stimulate conversation and promote their coverage of the weekend. Both are interesting examples highlighting how real time social TV buzz can be tapped into around a great performance!
Chase & Status giant QR code poster