Sunday, 12 January 2014

Muppets Most Wanted - video trailer features Super Fan tweets!

The YouTube trailer for the new Muppets Most Wanted movie highlights the trend of including Twitter comments on movie promotion. Instead of featuring the comments of publications and 'influencers' though, it features the Twitter comments of Super Fans.

The 35 second Muppet Most Wanted trailer therefore ends up being a fun blend of movie footage and Twitter:


All of the featured Twitter accounts are not highly followed but they seem to love the Muppets:

Muppets mayhem Twitter handles in Muppets Mayhem movie trailer

...and were these Muppets fans excited to be included in the 'Muppets Most Wanted - Across The Internet' video trailer?

Yes! 

Here is just one of the Muppets related responses - 'OMG THE MUPPETS FEATURED ME IN THIS VIDEO!! I'M FAMOUS!'

Muppets Mayhem movie tweet

Word of Mouth recommendation is strongest when it comes from friends and family and the Muppets Most Wanted trailer will have generated significant 'OMG joy' amongst the connections of those featured.  It then gives an interesting 'have you seen what the Muppets did?' angle for everyone else.

So what comes next???

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