Wednesday, 22 April 2015

#millifandom - youth and social media engage in the UK election!

So just a few weeks until the UK votes and British youth have just jumped into the centre of the election campaign!

Constant tweeting of pro-Labour party messaging and positive content about the Labour Party leader, Ed Milliband, by Abby / @twcuddleston has seen the #millifandom hashtag that she created take off across the web. #millifandom has made a big impact over the last couple of days with both Twitter users and mainstream media taking note.  Against the backdrop of central offices and well oiled party machines, this teenage Twitter user with a mission ('a movement against the distorted media portrayl of Ed') has changed the UK electoral narrative!

Young people have now been engaged in the election at scale and are now creating and curating pro-Ed Milliband content like this:

whilst others have been busy making things like this:

and photo mashup's like this:

Clever, interesting and engaging and I'm sure there's more to come.

I'm not advocating for or against, but I am interested to see if this has woken up UK youth and engaged them in this election in a way that official efforts of parties and media have failed to do so to date - will be interesting to see if #millifandom changes the polls and positively impacts leader rankings... 

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