Friday, 6 January 2017

Ed Sheeran Snapchat Lens filter for 'Shape Of You' new single

Ed Sheeran is back - and he has found a great new way of using Snapchat to tease and promote his latest single...!

Ed Sheeran Snapchat Lens filter Shape Of You
Ed Sheeran Snapchat Lens
Ed Sheeran has used a Snapchat Lens to showcase his new single 'Shape Of You' and has allowed Snapchat users to hear a 30 second clip of the track whilst they can add sunglasses and effects to their own selfies!

@Caitlyn showed how the Ed Sheeran Snapchat lens filter looks with her tweet here:
and also interesting to see that Ed Sheeran has also promoted 'Shape Of You' through his 'teddysphotos' Instagram account too:

A video posted by Ed Sheeran (@teddysphotos) on

An innovative and fun way of using social media to bring the new Ed Sheeran single to life!

**UPDATE

Ed Sheeran's new singles 'Shape Of You' and 'Castle on the Hill' have broken the Spotify record for one-day streams!

NME write: "Shape Of You’ is the new record holder, registering 6,868,642 in the 24 hours after its release early on Friday. ‘Castle On The Hill’ faired similarly numbers-wise, pulling in 6,168,395 streams. The stats have been compiled by Sheeran’s label, Warner Music."

Related posts

Like this post? 
Then subscribe to regular updates from this blog - click here to use a Reader or click here to get email updates

No comments: