Thursday, 14 December 2017

Manchester United GDPR new email opt-in pitch advertising

In 2018 the General Data Protection Regulation (GDPR) comes into effect in the European Union with the intention of seeking to strengthen data protection for individuals in the EU.  There are a whole range of processes that need to be followed in order to be compliant, including the need for Data Controllers to "prove" that consent was given.

It was therefore interesting to see the pitchside advertising last night during the Man Utd vs Bournemouth Premier League match as Manchester United were telling Manchester United fans to sign up again to their email lists:

" you must opt-in again to continue receiving emails from Man Utd" []

Manchester United v Bournemouth GDPT StayUnited advertising
Manchester United v Bournemouth with GDPR pitchside advertising

The StayUnited website then tells Manchester United fans that "the law is changing, to continue to receive emails from Manchester Untied you MUST complete this form" and offers the chance to win a shirt as an incentive:

Manchester United StayUnited GDPR website
StayUnited - Manchester United GDPR email opt-in

Nothing in this post constitutes legal advice, but are you taking the new data regulations as seriously as Manchester United?

Related posts

Like this post? 
Then subscribe to regular updates from this blog - click here to use a Reader or click here to get email updates

No comments: