tag:blogger.com,1999:blog-8200358893539431848.post1577169398899535430..comments2023-11-02T08:08:51.638+00:00Comments on nick burcher: Evolution of Dance 2 - Judson Laipply is back, but this time he's sponsored!Nick Bhttp://www.blogger.com/profile/17882585281219264601noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8200358893539431848.post-28203373689560454872009-01-20T11:28:00.000+00:002009-01-20T11:28:00.000+00:00The Where The Hell is Matt stuff is great - but I ...The Where The Hell is Matt stuff is great - but I think the 'difficult second album syndrome' is particularly relevant for internet celebrities.<BR/><BR/>The only person I can think of who has been more than a 'one hit wonder' is LisaNova - but then I think she falls into a different category to people like the NumaNuma guy or Chad Vader.Nick Burcherhttps://www.blogger.com/profile/00362469077618878025noreply@blogger.comtag:blogger.com,1999:blog-8200358893539431848.post-55571746487900790962009-01-15T13:42:00.000+00:002009-01-15T13:42:00.000+00:00"If successful this sort of messaging can be very ..."If successful this sort of messaging can be very powerful, but anything created needs to be authentic and fully in touch with the audience."<BR/><BR/>And authenticity seems a very difficult thing to achieve when co-opting existing UGC personalities that establish themselves on essentially non-commercial properties. Particularly when viral waves are so difficult to create, yet along replicate. I don't think I've seen a youtube star that has yet escaped from the "novelty" category - are you aware of any?<BR/><BR/>PS Another relevant person in this field is http://en.wikipedia.org/wiki/Matt_HardingAnonymousnoreply@blogger.com