tag:blogger.com,1999:blog-8200358893539431848.post2646893210933868379..comments2023-11-02T08:08:51.638+00:00Comments on nick burcher: Can British newspapers find success by copying the Swedish tabloid press?Nick Bhttp://www.blogger.com/profile/17882585281219264601noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8200358893539431848.post-39905805181026113032009-05-21T09:55:50.012+01:002009-05-21T09:55:50.012+01:00As a person who has personally exported major Swed...As a person who has personally exported major Swedish online media concepts to the UK I can tell you that the big British media companies are the least prepared in Europe to monetize upon their online content. Why? Predominantly because there seems to be an abnormally high level of political competitiveness between online and paper commercial people. This leads to deadlock as neither wants to engage in an activity that might benefit the "other side of the business"<br /><br />The hallmark trait of the successful Aftonbladet Viktklubb project or the Expressen GI Viktkoll project was that there was wonderful cooperation between paper and online editorial staffs and paper and online commercial staffs. Quite simple, synergy actually exists in Scandinavia!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8200358893539431848.post-57438739997563738472008-03-26T16:11:00.000+00:002008-03-26T16:11:00.000+00:00Yes, the only way you get to buy the supplements /...Yes, the only way you get to buy the supplements / DVD offer etc is if you buy the newspaper first, but I'm not sure to what extent seperate circulation figures are issued for the extras.<BR/><BR/>They are more reliant on cover price though because they don't have the economies of scale for printing that other markets have (the highest circulation is just over 400,000). <BR/><BR/>Weekend prices compare favourably with UK newspapers (where the multi-section Sunday Times is now £2), but on a weekday you are right, they are relatively more expensive if the supplements are added - though this gives scope for the accompanying magazines to be glossier and better produced.<BR/><BR/>However in a market flooded with free press and high speed internet connections I think the continued loyalty of the readership is impressive.Nick Burcherhttps://www.blogger.com/profile/00362469077618878025noreply@blogger.comtag:blogger.com,1999:blog-8200358893539431848.post-78179799145575371362008-03-26T15:11:00.000+00:002008-03-26T15:11:00.000+00:00One final thing (as if I haven't written enough al...One final thing (as if I haven't written enough already)...<BR/><BR/>10 Kronor is worth nearly 85 british pence. That's already more expensive than most daily papers in the UK. To add an extra 42-85p per supplement and the papers must be doing pretty well on that basis alone.<BR/><BR/>Do customers <B>have to</B> buy the paper in order to purchase any of the supplements?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8200358893539431848.post-87067474155931733142008-03-26T15:00:00.000+00:002008-03-26T15:00:00.000+00:00I like the idea, but it would need to be done well...I like the idea, but it would need to be done well. They should provide a complete contents of the 'full' edition online, by e-mail, through RSS, or even have it listed in each shop, if that's workable.<BR/><BR/>To this day, I don't know why so many features are buried inside supplements. How do consumers know if there's something of interest to them? I won't be buying all the papers just in case I find something good on page 12 of a Review supplement. But if I was aware of this exclusive content, I'd want to make the purchase. Is this just me?<BR/><BR/>While the vast majority of stories from the papers (including supplements) remain available for free on the Net, even this idea of two editions wouldn't have so much impact on sales in my opinion. But create a 'full' edition that isn't reproduced electronically (for free at least) and it may intice readers back.<BR/><BR/>I've largely stopped buying papers because I'm happy to read them online via the web and convenient RSS feeds. I would have paid as I previously did, but it's now easier, quicker, and uses less paper to read online.Anonymousnoreply@blogger.com