tag:blogger.com,1999:blog-8200358893539431848.post7438359479691730050..comments2023-11-02T08:08:51.638+00:00Comments on nick burcher: BA Metrotwin first impressions - inside the British Airways London-New York new social networkNick Bhttp://www.blogger.com/profile/17882585281219264601noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8200358893539431848.post-51415793538632818692008-09-29T14:10:00.000+01:002008-09-29T14:10:00.000+01:00I think that the beauty of Metrotwin is that its m...I think that the beauty of Metrotwin is that its mission is to do one thing well (London / New York information), but has the scope to evolve around this - as ixtlan says this a key attribute.<BR/><BR/>I agree Matt, it also works well as a way of extending the experience - BA are not just flying you between 2 destinations, but are helping customers do more in each place - whilst encouraging those that aren't BA passengers to consider the brand positively for the future.<BR/><BR/>The Metrotwin blog acknowledges that it has already changed from the original plan (new name and new functionality) and will continue to evolve as time goes on. The main thing is that it is a site that people will want to go to, and the more people that visit, the more use Metrotwin will be.Nick Burcherhttps://www.blogger.com/profile/00362469077618878025noreply@blogger.comtag:blogger.com,1999:blog-8200358893539431848.post-49303246894861881362008-09-28T23:04:00.000+01:002008-09-28T23:04:00.000+01:00I don't think anyone who starts a community ever k...I don't think anyone who starts a community ever knows what particular combination of features makes it successful. However, creating it in a way that allows it evolve rather than be just one thing at launch is a major factor. The current use and future plans around lists promises to create patterns of use no one can predict as described by <A HREF="http://winningbysharing.typepad.com/oaxaca/2008/10/ibm-research-on.html" REL="nofollow">IBM's ground breaking research</A>.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8200358893539431848.post-61610096561280502652008-09-26T21:24:00.000+01:002008-09-26T21:24:00.000+01:00I agree that it will be interesting to see how Met...I agree that it will be interesting to see how Metrotwin develops and grows. The potential for success really seems to be there. At FreshNetworks we work with a number of travel brands and what really works for them is to create a way to extend the customer's experience beyond isolated trips. Metrotwin seems to have some real benefits for users and so could work here.<BR/><BR/>I wrote a bit more about this if anybody is interested:<BR/><BR/>http://blog.freshnetworks.com/2008/09/brands-and-social-media-diary-26092008/<BR/><BR/>Matt<BR/>FreshNetworksAnonymousnoreply@blogger.com