tag:blogger.com,1999:blog-8200358893539431848.post7897423024229218665..comments2023-11-02T08:08:51.638+00:00Comments on nick burcher: YouTube print ad in Guardian newspaper [PHOTO]Nick Bhttp://www.blogger.com/profile/17882585281219264601noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8200358893539431848.post-43480964134716483622009-12-05T08:22:52.751+00:002009-12-05T08:22:52.751+00:00I saw the bus ad last night, and took photos which...I saw the bus ad last night, and took photos which I will use to update this post shortly.<br /><br />Totally agree that in today's world it's about buying 'audience.' Obviously it's easiest to do this online using data and targeting ('audience' not 'impressions') but with a bit of thought this can be applied to other areas too. Then a question of the preciseness and optimisation that you can get through digital vs the mass immediate audience you can get through 'traditional media.'<br /><br />Also thought it was interesting to see YouTube advertising in newspapers, whereas the Sun is using viral content on YouTube to promote it's print products!Nick Burcherhttp://www.nickburcher.comnoreply@blogger.comtag:blogger.com,1999:blog-8200358893539431848.post-8983103400666854882009-12-01T14:10:16.330+00:002009-12-01T14:10:16.330+00:00Hello Nick - I did the media planning for this so ...Hello Nick - I did the media planning for this so thanks for picking up on it. As you say the campaign is a way of quickly creating awareness for the new long form offering (which is very good by the way...)<br /><br />Just on the use of print - we chose specific titles to reach media people (media guardian) and an the right audience in the right environment (metro)rather than selecting "press" specifically.<br /><br /><br />As ever with these things it's a about ensuring the right campaign rather than focusing too much on what media is dying / trendy<br /><br />I'd like to think that fewer and fewer campaigns now start with selecting media channels and leaving it to relevant media buyers to simply book a schedule.David Wildinghttp://twitter.com/drwildingnoreply@blogger.com