Sunday, 3 February 2019

Marshmello in Fortnite live concert virtual event

Marshmello and Fortnite got together last night.  This week Saturday night Prime time in our house was not based around TV or video, it was based around a real time virtual event live streaming from our XBox!

This was EDM collaborating with gaming and online community to create something new and all over the world people joined in.  Marshmello played a 10 minute set inside Fortnite and Marshmello did live voiceover.  Players could then get up close to the stage, using their Marshmello styled axes and their Fortnite dance moves to join in with the Marshmello tunes:

Marshmello was happy too - claiming on Twitter "We made history today!"

Marshmello Fortnite tweet
Marshmello Fortnite tweet
To complete the 'system' approach, there is also collaborative merchandise for Fortnite and Marshmello too!  (

Marshmello Fortnite merch
Marshmello x Fortnite Merch
So while the advertising industry will no doubt spend hours debating Super Bowl ads, the post-weekend debate might miss what Marshmello did in Fortnite last night.  If you look at all the Twitch activity and the social activity going on,  the Marshmello and Fortnite collaboration may well have just shown us a glimpse of something really significant for the future.

Full 10 minute version of the Marshmello Fortnite set is here:

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Saturday, 28 April 2018

Niall Horan streaming live on Twitter from Amsterdam #FlickerTourLive

Niall Horan is streaming his #FlickerTourLive concert live on Twitter tonight!  Performing in Amsterdam with Live Nation, Niall Horan's concert show is streaming live on Twitter and Niall Horan live streaming is another example of how Twitter are embracing live content and live events.

Niall Horan streaming live on Twitter TONIGHT
Niall Horan Streaming Live on Twitter TONIGHT

TONIGHT Niall Horan streaming live on Twitter
Tonight 9pm CET / 3pm ET - Niall Horan live on Twitter
Niall Horan LIVE NATION concert series live on Twitter
The Niall Horan concert streaming has led to a 'Live trend' with Twitter Trends showing #FlickerTourLive as a Worldwide trend throughout this evening:

Live Trend on Twitter FlickerTourLive Niall Horan
#FlickerTourLive - live trend on Twitter
Twitter search Live Trend - Niall Horan FlickerTourLive
#FlickerTourLive Worldwide trend on Twitter
...and for those who can't see the Niall Horan live stream on Twitter, then you can also see Niall Horan is streaming live on YouTube with 20,000 other people too!

Niall Horan streaming live on YouTube
Niall Horan live on YouTube
Catch Niall Horan streaming live on YouTube here: or on the embed below...

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Tuesday, 6 February 2018

Tesla SpaceX Starman Live from space after Falcon Heavy launch

The latest Tesla SpaceX launch this evening saw the Falcon Heavy rocket blasting into space, before the three Falcon Heavy boosters then return to land back on Earth.

Image credit: Guardian

The Falcon Heavy launch was deemed a great success and as part of the show, Falcon Heavy successfully deployed it's payload - a Tesla roadster containing a spaceman mannequin with David Bowie on a loop!

The Tesla Starman is on a live loop from space and streaming now through YouTube - so cool!!!

Tesla SpaceX Spaceman
Tesla Spaceman deployed by Falcon Heavy SpaceX rocket

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Tuesday, 30 January 2018

AncestryUK 'Together Forever' Brexit TV ad

AncestryUK have created a new Brexit-themed ad to promote the AncestryDNA product - "the largest global DNA database."

AncestryUK AncestryDNA Brexit Together Forever stats
AncestryUK Brexit Together Forever British DNA stats

Using the old Rick Astley song 'Together Forever', AncestryUK tap into the current UK news agenda by cheekily pointing out that their AncestryDNA product will show that 'the average British persons DNA is only 36% British' and 'the average persons DNA is 60% European'...

The AncestryUK video production is brilliant, the Brexit-related script is well put together and the 'Together Forever' song fits perfectly. This AncestryDNA film is a fun way of piggybacking the current (continual?) Brexit news stories to drive awareness of the AncestryDNA offer - now watch the view count leap!

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Thursday, 25 January 2018

Elton John 360 VR farewell tour video on YouTube

It's no Sad Songs, but it is sad news - Elton John has announced that he will be retiring from touring....

Using a special Virtual Reality VR360 video, Elton John has published a video called "Elton John - Farewell Yellow Brick Road (The Legacy) VR 360":

The 360 VR Elton John video is to highlight the forthcoming Elton John final tour titled "Farewell Yellow Brick Road" which will see Elton embark on a mammoth global goodbye tour.  YouTube users can use their mouse to scroll around in the Elton video if they watch on desktop or can experience on a phone or can even watch with Google Daydream for VR360 - looking around as Elton plays a selection of his most well known hits!

Elton John Farewell Yellow Brick Road VR360 YouTube tour video
Elton John VR360 Farewell Yellow Brick Road Tour video
This Elton John 360 VR video is fun, but it would have been even better if they'd made a VR video based on the concert that Elton John did on the pitch at Watford football club in 2005!  My grainy, low res recording where Elton announces "I love you Watford and I always, always will" is a memory of a brilliant night with Elton and I hope Watford Football club is added as a venue to Elton's Farewell Tour, especially if they are filming in VR 360! :-):

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Elton John - 'The Cut' YouTube video project

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Thursday, 14 December 2017

Manchester United GDPR new email opt-in pitch advertising

In 2018 the General Data Protection Regulation (GDPR) comes into effect in the European Union with the intention of seeking to strengthen data protection for individuals in the EU.  There are a whole range of processes that need to be followed in order to be compliant, including the need for Data Controllers to "prove" that consent was given.

It was therefore interesting to see the pitchside advertising last night during the Man Utd vs Bournemouth Premier League match as Manchester United were telling Manchester United fans to sign up again to their email lists:

" you must opt-in again to continue receiving emails from Man Utd" []

Manchester United v Bournemouth GDPT StayUnited advertising
Manchester United v Bournemouth with GDPR pitchside advertising

The StayUnited website then tells Manchester United fans that "the law is changing, to continue to receive emails from Manchester Untied you MUST complete this form" and offers the chance to win a shirt as an incentive:

Manchester United StayUnited GDPR website
StayUnited - Manchester United GDPR email opt-in

Nothing in this post constitutes legal advice, but are you taking the new data regulations as seriously as Manchester United?

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Thursday, 23 November 2017

Elf Yourself 2017 - this year with Augmented Reality!

Elf Yourself is back for 2017 and this year ElfYourself has new dances and Augmented Reality through the ElfYourself mobile app!

As with previous years, the ElfYourself OfficeMax Christmas / holiday fun is based around uploading a photo of yourself (and up to four other faces), then customising to fit the Elf Yourself template:

ElfYourself 2017 make your photo
OfficeMax ElfYourself 2017 - make your Elf

Once everything has been lined up with your ElfYourself photo you can then add other elves, 'Add Greeting' and then this year there are a host of new ElfYourself features including Augmented Reality, Workshop Dance, Dance Off Dance and Dance Management:

ElfYourself 2017 New features
ElfYourself 2017 'New This Season'

ElfYourself 2017 has a long list of dances to choose from for 2017, including:

80s dance

ElfYourself 2017 80s dance
ElfYourself 2017 80's dance
'Feliz Navidad'

ElfYourself 2017 Feliz Navidad
ElfYourself 2017 Feliz Navidad

and even 'Oh Hanukkah'!

ElfYourself 2017 Hanukkah
ElfYourself 2017 Oh Hanukkah

For 2017 there is also an ElfYourself mobile app which offers the opportunity to pay to download ElfYourself dances that have been created in order to share them / upload them to social media etc. 

An additional Augmented Reality feature has been included in ElfYourself 2017 too and this allows users to bring a digital elf into the real world:

ElfYourself 2017 AR instructions
ElfYourself 2017 Augmented Reality instructions

ElfYourself 2017 Augmented Reality elf
Elf Yourself 2017 Augmented Reality elves

It's slightly later than previous years, but ElfYourself is back for 2017 and at the time of writing 1,558, 134, 981 elves have been created - will you be joining in with ElfYourself this year??!!!

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ElfYourself 2014

ElfYourself 2013

ElfYourself 2012

ElfYourself 2011

ElfYourself 2010

ElfYourself 2009

ElfYourself 2008

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Wednesday, 8 November 2017

Marks and Spencer Paddington Christmas TV ad

I woke up this morning, checked Twitter and was shown the new Marks and Spencer Christmas ad featuring Paddington Bear in a Promoted Tweet with video - a nice way to start the day :-)

I actually really like this M&S Christmas TV ad and I don't agree that one sentence sounds rude - I actually think it's a great tie in with Paddington and the Paddington movie!

The Marks and Spencer Christmas TV ad is being syndicated on YouTube and social + there is a special Paddington book for sale on the M&S website with proceeds going to the NSPCC's childline.

Paddington Marks and Spencer website
Paddington on the M&S website

It seems Christmas has started and Marks and Spencers Paddington tie in has set the bar high already! Twitter users tonight are trying to #guessthejohnlewisad and TV ad breaks are about to be dominated by wall to wall Christmas retail...

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Sunday, 15 October 2017

DriveNow, the Oxford Half Marathon and a special signup offer!

Whilst people argue about the merits of black cabs vs Uber, I have started to travel around (North) London using a different service.  No worrying about whether the taxi will be on time or worrying about who the driver is, I drive myself using DriveNow ("the flexible car club" where you rent cars by the minute through an app on your phone.)

drivenow 3-door mini
Our DriveNow 3-door Mini
I have been an unofficial advocate of DriveNow for a while and last weekend I became a DriveNow influencer for the day!  DriveNow have launched extended packages that mean that you can take a car outside of London for longer journeys and DriveNow loaned us a car so that we could get to the Oxford Half Marathon.  (Basically, we got a car to use for the day in return for telling everyone about it - something I am happy to do as it is a service that I use and enjoy.)

So how does it work?  Well, DriveNow is powered by BMW and runs in partnership with Sixt in a number of European cities including London, Milan, Berlin, Stockholm, Copenhagen and more.  DriveNow customers simply download the DriveNow app to their phone and an in-app map view shows the cars that are nearby.  You can tap on a car on the map and then see the car type and how much fuel / power it has.  You can then reserve it for 15 minutes while you walk to it and the app allows you to flash the lights, enter SatNav details and Lock / Unlock.  You simply either pay by the minute or book a longer hourly package in advance.

For our journey to Oxford I managed to find a 3-door Mini near my house called 'Axel' (all the cars have names) and it had a good amount of petrol too.  I reserved it on the DriveNow app, walked to it and then opened it up using the 'Unlock' function on the app.  (DriveNow cars have no keys, just a Start / Stop button and a multi-media display on the dashboard that requires your pin code.)  So I started up our DriveNow Mini, put it into 'Drive' on the automatic gearstick and set off for Oxford.  We then parked up in the Oxford Park and Ride, got the bus to town, dropped our bags in the bag drop and lined up for the half marathon...

Oxford Half Marathon 2017 start
Start of the Virgin Sport Oxford Half Marathon 2017
Within the DriveNow 'Business Area' in London (Hackney, Haringey and Islington) DriveNow cars can be parked in almost any parking space (including residents permit parking.)   This means that there are DriveNow cars scattered throughout the DriveNow zones and it is fairly easy to find a DriveNow car - either a Mini 3 door, Mini 5 door, Mini convertible, BMW 1 Series or a BMW i3 Electric car.  For a short journey in London I tend to collect a car and end my rental when I park.  I then just pick up another DriveNow car through the app when I want to return home, though there is a 'Park and Keep' function that allows you to keep / hold the original car while you shop / eat / go about whatever it is that you are doing!

New longer journey packages allow DriveNow users to take vehicles out of the business area for extended periods - like our journey to and from Oxford. (Standard rentals are charged by the minute vs these longer packages that have fixed costs.)  This made it very easy for us and once we had finished the half marathon we collected our bags, returned to the DriveNow car we had been using earlier in the day, unlocked it and drove home (finally parking up in the business area and ending our rental.)

DriveNow mini
Our DriveNow mini with our Oxford Half Marathon medals
I love the simplicity of DriveNow and I really enjoyed our day out in Oxford.  I got a good finishing time in the Oxford Half Marathon too and I'm crediting part of this to DriveNow as our journey was much easier than it would have been otherwise!!!

Finally, DriveNow have offered readers of this post a special DriveNow sign up deal - £0 joining fee and £10 driving credit.

Thank you #drivenow!

[Disclaimer: DriveNow gave me the use of a mini in order to get to and from the Oxford Half Marathon and agreed to offer readers of this post a special membership signup promotion.  In return I offered to write a post about our DriveNow journey to and from the Oxford Half Marathon.  I was also a happy prior customer of DriveNow.]  

Thursday, 28 September 2017

Alex Hunter and Coke Zero in FIFA18

Alex Hunter, the star of FIFA 18's 'The Journey' is drinking Coke Zero!  The Journey allows FIFA18 players to effectively play as a character and take decisions that effect how the narrative unveils.  Alex Hunter is the centre of The Journey and FIFA18 players will now see him attached to the Coke Zero brand.

Alex Hunter Coke Zero FIFA18
Alex Hunter Coke Zero in FIFA18
Called 'Uplifted Alex' a FIFA18 preview film has been released to show Alex Hunter and Coke Zero too:

The Coke Zero Alex Hunter tie up follows FIFA17 where Alex Hunter was partnered with Adidas and seen in a film with a virtual Angel Di Maria:

Expect more of this as games develop story modes and brands seek interesting ways to connect with video game gaming audiences - Alex Hunter and Coke Zero in FIFA18 is just the beginning!

[*Coca-Cola are a client of my company, but I was not directly involved in this activity - I am highlighting it simply because I like it!]

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