Tuesday, 13 March 2007

Zed Media and BBC Magazines broker cross-media deal

Full press release behind this story:


Date: 9 March 2007


ZED has brokered an exclusive cross-media deal between BBC Magazines and Meat New Zealand. The on and off-line campaign is the first cross-platform display only deal that BBC Magazines has arranged through a single media team.

This deal comes just weeks after BBC Magazines announced a new focus on aligning its media sales and made steps towards moving its online sales in-house. ZED’s unique multi-channel media expertise makes the agency ideally positioned to link cross-media negotiation through a single team and gain extra value for clients as a result.

The aim of the BBC Magazines campaign is to raise awareness of New Zealand Lamb amongst the target upmarket female audience. Commencing early March, the three month campaign includes print activity in the BBC’s Good Food magazine, olive and Easy Cook with accompanying online placements on BBCGoodfood.com homepage and recipe pages.

Commenting on this latest deal Nick Burcher, board director (buying) at ZED said: “This is another example of how ZED works with forward thinking media owners to integrate online and offline, and deliver great value for our clients. It is the unique integrated expertise of ZED that enables us to create ground-breaking deals which are mutually beneficial for both media owners and clients.”

Matt Sims, Ad Director at BBC Magazines says: “We’re delighted to have Meat New Zealand advertising not only in our food magazines, but also featured on the already successful BBCGoodfood.com website. We look forward to continuing our relationship with Zed by establishing further deals throughout 2007.”

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