Tuesday, 19 June 2007

Metro announce winner of Johnny Ball Reveals All creative solution competition - Zed wins £300k ad prize deal for Metro!

Metro have been running a creative solutions competition called 'Johnny Ball Reveals All' where they are seeking proposals that demonstrate how the Metro brand can engage with their readers. The 'Johnny Ball Reveals All' competition prize was £300,000 of media space for the idea that the judging panel felt was most engaging. It has been announced in Media Week that the winner of the Johnny Ball Reveals All creative solution competition was the entry submitted by Zed Media on behalf of our client Zurich!

Full Media Week text below:

by Media Week Media Week 19-Jun-07

Zed Media has won a £300,000 advertising campaign for Associated Newspapers' morning freesheet Metro on behalf of its client, Zurich Financial Services. The Publicis agency triumphed in the "Science of Engagement" competition launched in February, which invited agencies to submit proposals for acampaign with £300,000 of free ad space to help Metro develop its relationship with readers.

Zed's proposal focused on Zurich's tagline "Because change happenz" to introduce the idea of change to Metro readers via both online andoffline channels. It will run across the whole of Metro's portfolio, including traditional space, advertorial space, supplements, blogs and user-generated content, Zed board director Nick Burcher told Media Week.

The winning campaign will run later this year, with a research programme to evaluate its impact. Zed beat entries from Vizeum, Manning Gottlieb OMD, MindShare and LunarBBDO to take the top spot in the competition.

Nick Burcher Metro competition winner photo
Nick Burcher and the news that Zed have won!

Full story on Brand Republic: http://www.brandrepublic.com/MediaWeek/News/665234/Zed-wins-300k-ad-prize-deal-Metro/

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