Friday, 24 August 2007

MySpace MashUp movie Faintheart begins casting!

10 million+ MySpace users have been invited to audition for a role in a new £1m production called Faintheart (scheduled for release in October 2008).

Faintheart is being made in conjunction with Film4, promoted exclusively by The Sun and is billed as the world's first User Generated Feature film. The film is part of a project that MySpace are calling MyMovieMashUp and auditions can be uploaded through the MySpace profile (winning ones will be posted at the end of September).

This is an interesting project from MySpace. The aim seems to be to get MySpace back in the news + promote the service in a way that it's core audience will find appealing. Linking up with another Murdoch property (the Sun) could be a sign of things to come and it will be interesting to see how many people participate.

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