Friday, 21 September 2007

Mike Soutar uses YouTube to demonstrate how best to give out Shortlist!

Ex-FHM editor-in-chief Mike Soutar has recently launched a new, free magazine called Shortlist. Shortlist will be distributed on London streets and Mike has published a video on YouTube to train his Shortlist distributors.

I can't work out if this is a clever viral that is creating awareness for Shortlist as it circulates through the media and advertising industry or if it is a genuine attempt to use YouTube to train Shortlist staff? Either way, it was good Friday viewing!

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