Tuesday, 30 October 2007

YouTube hero Chad Vader to star with Glenn Rubenstein (Lonelygirl15 writer) and Gary Brolsma in Canon sponsored "Battle of the Internet Superstars!"

Another example of the internet making celebrities out of 'normal people' - the Chad Vader phenomenon. Bored shop staff started making tongue in cheek short films featuring a character who is the supposed younger brother of Darth Vader from the Star Wars films.

"Chad Vader: Day Shift Manager" was filmed in a grocery store and shows Chad Vader unable to get a date, despite his powers. With the exception of the Darth Vader suit everything was very low budget, however 8 films have now been made and the series has become extremely successful on Youtube - over 19 million views according to the New York Times!

The makers of the films, Matt Sloan and Aaron Yonda, have become celebrities in their own right and this month Canon are flying them to New York to participate in the making of a film that will feature other You Tube celebrities - notably the writers of LonelyGirl15 and Romanian lip sync star Gary Brolsma (the "numa numa" guy.)

It will be interesting to see how this turns out for Canon. Rather than jump onto the user generated / create your own ads fad, Canon are seeking to enhance their digital credentials by using established cult internet figures. This sounds like a hit to me - I'm looking forward to seeing the results!"

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