Tuesday, 6 November 2007

Citizen Criticism - the rise of celebrity commenters like DaShiv and a nice touch from Technorati founder David Sifry!

People like Lily Allen and Tila Tequila became famous after promoting themselves online. Both of them used Myspace and created personal networks of hundreds of thousands of ‘friends.’ They were then able to promote their products (CDs, TV shows etc) to this captive audience and take advantage of the opportunities this offered.

The notion of becoming famous through personally publishing music / video / blogs online is an appealing one for many - though only a small percentage of people have the capacity / time / inclination to follow this through.

Nowadays though it is not just about people breaking through after publishing original content online. A new cultural phenomenon can be seen in the US - the rise of the 'celebrity commenter!' Rather than running their own blog / Myspace profile etc these people are spending their time leaving comments on other peoples blogs and pages. These people are gaining cult status just through having an opinion on somebody elses work!

The most well known commenter is probably ‘DaShiv’ - over 13,000 comments! He mainly comments through MetaFilter (http://www.metafilter.com/user/3502) and also posts photos to Flickr here (http://www.flickr.com/photos/dashiv). Great work and a man in demand at the moment after his recent appearance in the New York Times!

Various other people have gained attention through widespread commenting and a nice example is David Sifry, founder of blog tracker Technorati. Mr Sifry practices what he preaches and tries to post as many blog comments as he can especially if they mention him or Technorati - I would feel honoured if he commented here!

This is another example of how the internet empowers people in the Web 2.0 world. People are gaining fame not through producing original work, but through having opinions on what other people have done. Citizen Criticism is here!


David said...

You're very kind, Nick. I got started blogging because I wanted to get involved n interesting conversations and meet interesting people. Taking criticism gracefully and listening deeply are skills that I'm really grateful I've learned - it's helped me to become a better entrepreneur and a better person (I hope!)...


Nick Burcher said...

How honoured do I feel????! What a nice man - well done David Sifry!