NMA feature on 'Social Communication' - email vs social networking as a way of communicating - includes my comments

This weeks NMA magazine had a feature debating how social networking is affecting email.

Some of my comments were included;

'Nick Burcher agrees: "email does still have a role, as long as advertisers shift towards offering value - something useful rather than just a marketing message. They need to engage on a more personal level and have a conversation."'

More controversially it also included: 'Nick Burcher says, "For younger generations, social networking and instant messaging have replaced email for communicating. For them, sending an email is like writing a letter with a quill. This makes it harder for advertisers to reach this demographic using traditional techniques."'