This weeks NMA magazine had a feature debating how social networking is affecting email.
Some of my comments were included;
'Nick Burcher agrees: "email does still have a role, as long as advertisers shift towards offering value - something useful rather than just a marketing message. They need to engage on a more personal level and have a conversation."'
More controversially it also included: 'Nick Burcher says, "For younger generations, social networking and instant messaging have replaced email for communicating. For them, sending an email is like writing a letter with a quill. This makes it harder for advertisers to reach this demographic using traditional techniques."'
Some of my comments were included;
'Nick Burcher agrees: "email does still have a role, as long as advertisers shift towards offering value - something useful rather than just a marketing message. They need to engage on a more personal level and have a conversation."'
More controversially it also included: 'Nick Burcher says, "For younger generations, social networking and instant messaging have replaced email for communicating. For them, sending an email is like writing a letter with a quill. This makes it harder for advertisers to reach this demographic using traditional techniques."'
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