The London Mayor election is in the final week of internet campaigning. Online is playing an increasingly important role in the election strategy and there have been some interesting initiatives and developments, however the majority of prominent web trends tools still show Boris Johnson leading.
Using Yahoo! Site Explorer it is possible to examine candidates sites and see how many other sites are linking to them (this gives insight into popularity and also indicates campaign reach):
Using Yahoo! Site Explorer it is possible to examine candidates sites and see how many other sites are linking to them (this gives insight into popularity and also indicates campaign reach):



When analysed in this way Boris Johnson and the www.backboris.com site are the clear leaders (though when compared to www.barackobama.com's 894,000 inlinks, there may be room for further growth!)
Another measurement tool, Google Trends, is showing that London Mayor election web searches continue to increase and Boris Johnson remains the most searched for candidate:
Another measurement tool, Google Trends, is showing that London Mayor election web searches continue to increase and Boris Johnson remains the most searched for candidate:
London Elects, Ken Livingstone and Brian Paddick continue to advertise with Google, seem to have increased budgets and are now making use of the Google Content Network (where ads appear on Google affiliated publisher sites as well as on Google when people search.) This appeared on my blog this morning:

Boris Johnson and the Back Boris campaign are (strangely) still not using Google for advertising and even though it has not featured in their campaign to date, I am surprised that they are not making use of Search as the campaign enters its last week.
Hitwise have analysed actual internet traffic to campaign websites and have a reached a conclusion in line with the Google Trends data - Boris Johnson is receiving significantly more web traffic than the other candidates:
Hitwise have analysed actual internet traffic to campaign websites and have a reached a conclusion in line with the Google Trends data - Boris Johnson is receiving significantly more web traffic than the other candidates:




FOOTNOTE:
I have previously written about:
- Online campaigning in the London Mayor Election here
- London Mayor candidates web strategy for Web 2.0 here
- London Mayor candidates Google strategy here
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