Thursday, 19 June 2008

Volvo XC70 launch ambient activity in Oslo car park lifts!

To support the launch of the new Volvo XC70 station wagon, Volvo have used creative ambient advertising in Oslo car parks!

Volvo have created an urban escape by using artificial grass and impressive vistas inside Oslo multi-storey car park lifts.

Think this is a really simple, but effective way of communicating with consumers - great idea, well executed!

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