There has been a lack of Beijing Olympics inspired advertising in the UK. McDonald's decided not to run Beijing related advertising and there has been surprisingly little Beijing related activity. What noise there is seems to have been around TeamGB and TeamGB athletes rather than general ads invoking the 'Olympic spirit' and 'magic of the games':
However London 2012 advertising is already starting to appear with the the London 2012 logo in widespread use. Here are 5 examples of London 2012 advertising:
1) London 2012 booking media space to wish Team GB good luck in Beijing:

+ London 2012 good luck message to TeamGB also in newspapers
3) LTSB have started running London 2012 Olympic promotions like the local heroes initiative and are offering limited edition 2012 Visa cards.


Visa themselves are also running activity - sponsoring the handover party + a Visa sponsored bus driving around London:
4) BT are responsible for providing all communications services for London 2012 and are sponsoring taxis with this message:
5) London 2012 have launched a YouTube channel to promote the Visa handover party
There is also an active London 2012 website and a London 2012 blog. The feelgood factor for 2012 is rising and after this weekend's gold rush the Olympics are now front page news in the UK:
Though Time Out are trying to stimulate debate and public interest by being controversial!
This weekend once Boris Johnson has collected the flame, Leona Lewis has performed and David Beckham has finished kicking footballs into the Beijing crowd, then I think people in the UK will start to get really excited - I'm looking forward to seeing more London 2012 activity over coming weeks and months!
Related posts:
5 ways to enjoy the Vancouver 2010 Winter Olympics using Google
Second Brother on the right, a new Olympic hero
5 ways to enjoy the Olympics using Google
BBC Olympics ad with animation by Gorillaz and music by Damon Albarn
Michael Phelps Facebook fan page - over a million fans!
This weekend once Boris Johnson has collected the flame, Leona Lewis has performed and David Beckham has finished kicking footballs into the Beijing crowd, then I think people in the UK will start to get really excited - I'm looking forward to seeing more London 2012 activity over coming weeks and months!
Related posts:
5 ways to enjoy the Vancouver 2010 Winter Olympics using Google
Second Brother on the right, a new Olympic hero
5 ways to enjoy the Olympics using Google
BBC Olympics ad with animation by Gorillaz and music by Damon Albarn
Michael Phelps Facebook fan page - over a million fans!
3 comments:
We just released a Celebration viral a few days ago - we just wanted to do something to capture the spirit of support for Team GB that people were feeling. Its had over 400k views on Vimeo, YouTube and London2012.com
Hope you like!
There is also a Flickr Celebration group that we established.
http://www.flickr.com/groups/celebratelondon2012/
http://www.youtube.com/watch?v=BZDqXz2DVhk
I think its great! Nice to see positive things around 2012 instead of the constant 'its going to put up my council tax' type of stories.
I'm already excited about 2012 and hope that everyone can now focus on being positive (and I think things like your YouTube film will help!)
Those cabs are still running 2 years on.
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