Tuesday, 26 August 2008

Nice British Airways tactical ad for Team GB homecoming

British Airways ran a nice tactical ad in the londonpaper tonight for the Team GB homecoming.

BA tactical ad in the londonpaper tonight (click for larger image)

'Pleased to increase Team GB's Hand Luggage allowance. Welcome home to Britain's Olympians and their heaviest medal haul since 1908, from your proud airline partner. British Airways.'


Andrew Grill said...

Nick, The digital escalator panels (DEP) at Piccadilly Circus had the same creative today (fixed - they must have bought all the inventory).

Easy for them as they have bought DEP for their T5 campaign.


Anonymous said...

Nice touch. Love this sort of tactical stuff - always think its worth the effort