Friday, 27 March 2009

Wikirank shows Daniel Hannan's impact on Wikipedia traffic

Wikirank is a free tool that tracks traffic to Wikipedia pages. They say "it’s based on the actual usage data from the Wikipedia servers, which the Wikimedia foundation makes available as a public service. We take that data, process it, and give it back to you in a format that’s easy to use and share. Wikirank reveals emerging trends, and lets you embed relevant charts in blog posts and on social media sites."

The Wikirank front page charts the most viewed Wikipedia articles over the last 30 days:

Wikirank most read Wikirank trending topics from the last 30 days
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The Wikirank homepage also shows trending topics and featured in the current list is Daniel Hannan - his Wikipedia profile showing a viewing increase of +6,472% resulting from his 'devalued Prime Minister speech'. Yesterday I wrote about how the 'devalued Prime Minister' speech has gone viral on YouTube, interesting to now look at it's effect on Wikipedia:

Wikirank trending topics Daniel HannanWikirank trending topics - showing Daniel Hannan at number 6
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If you click into this then you get a summary of Daniel Hannan's Wikipedia page + an overview of page traffic for the last 30 / 60 / 90 days:

Wikirank Daniel Hannan profileWikirank analysis of Daniel Hannan's Wikipedia profile - showing uplift after 'devalued Prime Minister' speech
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It gets even more interesting if you look at the comparison feature that allows you to overlay traffic to other profiles. In this case I looked at Daniel Hannan, Gordon Brown and David Cameron:

Wikirank comparisonDaniel Hannan, Gordon Brown, David Cameron - comparing Wikipedia views over the last 30 days
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The impact of Daniel Hannan's 'devalued Prime Minister' speech is therefore seen on Wikipedia traffic - he comes from nowhere to overtake both Gordon Brown and David Cameron.

This is yet another aspect of social media monitoring and is an example of how the impact of offline events can be measured online. In this case a political speech has been amplified through YouTube with knock on effects seen on Wikipedia traffic, Twitter mentions etc. Wikirank is a nice way of being able to show how Wikipedia consumption is affected and could be used to look at a range of things - from future political speeches to product launches to crises.

Related posts
Daniel Hannan and the 'devalued Prime Minister speech' goes viral
10 Downing Street website - 'Benjy is a prat' and criticism of Clarkson video
Brandwatch sentiment analysis for 'Gordon Brown' after conference speeches
Wordle tag cloud for Gordon Brown's conference speech
Video streaming, Twittering and live blogging around Gordon Brown's conference speech
5 examples of how YouTube influence is growing in UK politics

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