Sunday, 5 April 2009

London 2012 50p coin competition - 'Sketch your way into the history books'

The Royal Mint (the producers of British coins) have launched a competition to design a 50p coin for the London 2012 Olympics. Members of the public can submit their London 2012 50p designs and the winner will see their sketch on the back of 50p coins 'for decades to come.' The winner will also receive £1,000 and a solid gold version of the London 2012 Olympic coin.

A shortlist will be drawn up by committee and the Queen will personally approve the winning design!

The competition has been promoted with full page ads in newspapers:

London 2012 50p coin design competitionLondon 2012 50p coin design competition newspaper ad (click for larger image)

Through the Royal Mint website (

London 2012 50p coin design competitionLondon 2012 coin competition microsite

and also highlighted through a YouTube video:

This is another nice idea to generate public involvement in London 2012 with a unique prize at the end of it. I hope we see more things like this over coming months!

Related posts:
London 2012 Olympics Mascots revealed - and they're social
5 examples of Olympics marketing centred around London 2012
London 2012 wish Team GB good luck in Beijing

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