DELL take over Nørreport station in Copenhagen / København

I've always thought that if you are going to make a statement by taking over a tube station, then bigger is probably better. I therefore appreciated the extent that Dell have gone to in taking over Nørreport station in Copenhagen / København!

No part of the Nørreport underground station has been left untouched with all walls and escalators covered in Dell branding for Dell Colour Match. There is also a central display unit containing 2 DELL laptops. I hate to think what the ROI equation is for this, but for impact it's difficult to beat........

DELL Colour Match - Nørreport station corridor

DELL Colour match - Nørreport escalator takeover

DELL Colour Match - Nørreport entrance

DELL Colour Match product display stand in Nørreport station

Another DELL Colour Match view from Nørreport station

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