I've always thought that if you are going to make a statement by taking over a tube station, then bigger is probably better. I therefore appreciated the extent that Dell have gone to in taking over Nørreport station in Copenhagen / København!
No part of the Nørreport underground station has been left untouched with all walls and escalators covered in Dell branding for Dell Colour Match. There is also a central display unit containing 2 DELL laptops. I hate to think what the ROI equation is for this, but for impact it's difficult to beat........
No part of the Nørreport underground station has been left untouched with all walls and escalators covered in Dell branding for Dell Colour Match. There is also a central display unit containing 2 DELL laptops. I hate to think what the ROI equation is for this, but for impact it's difficult to beat........
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